The best price, the fastest sale, the most enjoyable experience!
David and Dwight are experts in the DC region. From Friendship Heights to Fairfax, Georgetown to Old Town, Brookland to Bowie, we have our fingers on the pulse of the metro DC market and have proven strategies for marketing your home in the most effective, appropriate way. Here's how it all works:

It all comes down to price
First and foremost, pricing in this challenging market is key. A property overpriced by just $10,000 might sell months later than it should for up to $100,000 less. That's because attracting the right buyers in the first two weeks is just as important in this climate as it was when the market was hot. To ensure we price your property correctly, we depend on our proven pricing strategy. This includes:

1. Just listen to what some sellers have said... Dwight and David, Thank you so much for all of your help with the sale of my uncle's condo. This was a very difficult thing for mom and me to go through but you helped ease the pain! Please keep in touch! C. Yost

   Keep friends close, enemies closer. In this market, you're in a fight on a battlefield. Knowing the strategies and firepower of your competition is key. We walk into listing appointments with intimate knowledge of the strengths and weaknesses of other similar properties in your neighborhood. That gives us the confidence and edge we need to recommend the best listing price to you.



2. Being a nerd is cool again. Calculators and databases aren't just for geeks, they're for us too! Combining information from the MLS and tax records with our own market knowledge, we come up with the most comprehensive valuation opinion possible.



3. Measure twice, cut once! Just to make sure we're nailing the best price for your home, we run the numbers past our colleagues in our office to make sure. Unlike most realty offices, we have a team attitude that's all about mutual cooperation. After all, 50 heads are better than 1!

Marketing: It's not just the MLS
Pricing is only the beginning. To ensure a home sells for the most, the quickest, we have to ensure as many eyeballs have seen the property as possible... which all comes down to the marketing.

1. Once the photo is taken, there's more work to be done. Retouching is essential in photography... and nobody else does it. From lightening a dark corner to cropping out the power cords, even adding a blue sky with clouds when the day was dreary, Dwight and David are committed to presenting your property in the most accurate, but appealing, way possible.



2. Great photos like friends. It's not cool to show a 5-bedroom house with only five photos. Photos are king, and surprisingly 93% of listings out there have less than six photographs. 85% have only one photograph, more than likely taken by an MLS rep in a car! Would you spend hundreds of thousands of dollars on something that vaguely looks like the Loch Ness Monster? That's why all Dwight and David listings have at least 15 photographs. We also have 360-degree panoramas, Google maps and downloadable newspaper articles or disclosures too.



3. Photos look better on good materials. Have you been to an open house lately and noticed some agents just print out a one-sided flyer on his office copier? Don't settle for that! Dwight and David print out hundreds of four-sided, full color, glossy, heavyweight flyers. They look great, feel great, and give a better impression of your home... they give it extra value.



4. Can't stand 'em? Beat 'em! No other virtual tour provider offers a tour that is as straightforward, simple and easy to use as the one Dwight and David offers... and that's because they built their own Virtual Tour Vendor themselves! Placepix.com is proprietary to Dwight and David and offers a quick, easy way to view every photo and panorama for each property.



5. Postcards are not passé. Nothing makes an impression on potential buyers than holding a card in their hand that was sent directly to them. Sure, most of them get thrown away without a glance. But for that one buyer, in the market for a home like yours, nothing else has as lasting an impression. Most agents do not send postcards at all. Some will send 200-300 cards to neighbors. Dwight and David send out over 1,000 postcards for each listing they have.



6. You've got... a sale! E-mail is in... and Dwight and David are in your inbox! Dwight and David send out weekly emails advertising their open houses, and you won't believe their sending power. Over 14,000 recipients receive their emails every week, including over 10,000 licensed DC-area Realtors. Nobody else can send to their recipient list, not even brokerages. Our emails announce new properties on the market, open houses, and even broker's open houses specifically for agents. No one else can compare.



7. Marketing costs money. We advertise in just about every local publication you can think of, including the Washingtonian, Washington Blade, Current Newspapers, Roll Call, The Hill, and more. We've also been featured as local experts in DC Style and Washington Citypaper, and we've appeared in Washington Life magazine too. We've even had two properties featured for full-length articles in the Washington Examiner, which is a free daily newspaper with tens of thousands of readers! This all costs money, and we don't shortchange our clients to save a buck ourselves... We know that advertising aggressively will sell the home the quickest and for the most money, which ultimately will save us time and money to work with our next happy clients! That's why Dwight and David spend more advertising dollars per property than just about any agent around.



8. Use your connections. There's a reason Dwight and David work for Coldwell Banker versus a smaller "boutique" firm or even the larger regional competition: global exposure. Coldwell Banker is the largest real estate corporation in the world, with 3,800 offices in over 42 countries. Coldwell Banker publications reach 45,000 potential buyers locally, 100,000 recipients nationwide and our exposure reaches to over 30,000 agents worldwide. With advertising opportunities in the world editions of the Wall Street journal and the International Herald Tribune, and internet connectivity to hundreds of Coldwell Banker offices around the globe, no other brokerage can promise the international exposure Coldwell Banker offers as a default.




9. 	Click the play button above to learn more about Coldwell Banker's exclusive LeadRouter technology

   Tech is tops! Dwight and David offered the first direct-to-MLS map search available in DC for buyers. They created their own virtual tour vendor. They receive web inquiries on their cell phones as voice mails, and voice mails are sent to their email inboxes. They even have the power of LeadRouter which sends a voice message, text message and email directly to them whenever anyone inquires about their property on Washingtonpost.com, Realtor.com, ColdwellBanker.com and other sites... immediately! No one knows how to harness the power of technology better than Dwight and David, given that 85% of buyers currently perform their own searches for over three weeks without ever visiting an open house or calling an agent, technology must be utilized to its fullest extent for maximum exposure to the market.



10. Two for the price of one! If you like getting a good deal, then you'll like this... most agents work solo, and some say they're on a team but you'll never meet any other team members. Dwight and David take on every listing as a duo from start to finish. They both advise you on price and staging tips. They both help show the property. And they're both accessible 24/7 should anything happen. Before you hire another agent, look up one of their listings online. Call the number on that listing and see if you can reach them immediately. Leave a message and wait for their response. If you don't get through right away you'll see immediately the advantage of listing with Dwight and David... any buyer, for any listing can usually get an answer or an appointment within an hour, day or night. Their cell phone numbers are on every listings, all the time. No assistant, no office number, and no answering service... direct access for you and the buyers who want to meet you at settlement! Best of all, for double the agent you pay the same commission as just about any other agent out there... after all the best agents aren't more expensive; they're priceless!

We're not done yet!
Well you've made it this far, but truly this is only half the battle. Pricing and marketing is key to getting the buyer, but getting to settlement takes a few more crucial steps where lesser agents will fail.

1. Have you got a poker face? Dwight and David do. Successful contract negotiation depends on keen strategy and experience. Not everyone can do it. Dwight and David were top agents in both units and volume in 2007, and they didn't get there by showing their hands at the table. The highest price is not just given to you; sometimes you have to know how to ask for it.



2. Like sands in the hourglass... Time slips away before you know it, and sometimes contracts slip through your fingers too. Dwight and David have the experience and personal touch to help any contingencies go by without a worry. To do this they go the extra mile to attend all home inspections and appraisals. These days contracts fall apart for all kinds of reasons. We make sure we do our best to prevent minor molehills from becoming impassable mountains.



3. And just in case...Dwight and David will get your contract from open house to settlement as quickly and smoothly as possible, but they can do far more than that too. Their knowledge of the current market and unique seller situations allows us to help you effectively with all the following as well:
   • Short Sales
   • 1031 (Starker) Exchanges
   • Joint Tenancy/Tenancy in Common Situations
   • Divorce Situations
   • Renovation recommendations and referrals
   • Pre-Listing Inspection referrals
   • Extensive Staging and Decoration
   • Zoning and Easement Issues
   • Utility issues
   • Tenant First Right of Refusal
   • Eviction referrals
   • Litigation referrals

It all comes down to service, from the moment we meet you through settlement and beyond. We follow up, from meetings and emails to post-sale home purchase "check-ups". We think of all our clients as clients for life!